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http://www.mediavillage.com/jmr/2007/07/12/jmr-07-12-07/#continue
Popular AOL and iVillage veteran Tina Sharkey, who was named CEO of Babycenter last January, advised Jack Myers Media Business Report the company plans to launch a completely overhauled site and name a new ad sales chief in the next two weeks. (Mary Jo Romeo continues to head NY ad sales.) Babycenter.com, which is wholly owned by Johnson & Johnson, captures nearly 80 percent market share in the online pre-natal and early parenting space and hosts more than 250 advertisers.
"The next generation of mothers are already engaged and involved online. They display their belly rings prominently. There is a fundamental seismic shift in how this new generation thinks about motherhood."
"The new site will be designed to engage would-be and early-stage parents..."
Babycenter is preparing to launch the site in China and Sharkey believes much of the company's growth will be spurred by international expansion. Babycenter is currently in 10 countries. Contact Tina Sharkey at tsharkey@babycenter.com.